At 23Latitude, we are reimagining the way people explore the world. For us, travel is not just about visiting new places; it is about meaningful connections—between people, places, cultures, and ideas. We are a responsible tourism platform that curates immersive, community-centered journeys designed to make a real impact. Whether you are a curious traveler, a sustainability enthusiast, or a culture seeker, you’re in the right place.

23Latitude is more than a travel platform—it’s a movement. We bridge the gap between conscious travelers and communities that are rich in heritage, craft, culture, and nature. Every experience you find here is carefully curated to align with our core values: People, Planet, and Partnerships. We believe that travel should leave a positive imprint—not just on the traveler, but on the destination and the people who call it home.

Our Vision

To become India’s most trusted and impactful platform for responsible travel—where meaningful experiences, cultural preservation, and environmental stewardship come together to redefine tourism.

We envision a future where:

• Rural and heritage-based tourism flourishes sustainably,
• Every journey sparks socio-economic development at the grassroots,
• Travelers become storytellers and advocates for conscious travel,
• And partnerships between communities, travelers, and tourism stakeholders build long-lasting impact.

Our Mission

23Latitude exists to inspire and enable responsible travel that contributes meaningfully to the planet and people. We curate journeys deeply rooted in sustainability, authenticity, and impact—connecting travelers to communities, culture, and nature in the most mindful and immersive ways.

We believe in travel that listens, learns, and leaves a place better than it was found.

What We Do

We are building a curated ecosystem of:

• Eco-conscious accommodations that respect the planet and its resources
• Local communities who act as custodians of culture and knowledge
• Authentic experiences that celebrate heritage, craft, cuisine, and ecology

Whether it’s a handloom trail in Kutchh, a forest retreat hosted by tribal communities of Laddakh and Himachal, or a cooking session with grandmothers in Uttarakhand, every experience is personal, immersive, and sustainable.

We partner with boutique hotels, eco-resorts, homestays, craft clusters, historians, community guides, and travel facilitators who share our values. Our vetting process includes storytelling audits, sustainability reviews, and capacity-building programs to ensure each partner meets our shared standards of responsible tourism.

How We Create Impact

Through our triple-bottom-line approach:

• People: We ensure communities are not just part of the tourism supply chain but co-creators and beneficiaries. From storytellers to artisan hosts, our journeys are powered by people.
• Planet: From low-impact accommodations to zero-waste travel kits and regenerative itineraries, we champion sustainability at every step.
• Partnerships: Collaboration is at our core. We work with NGOs, social enterprises, educational institutions, and responsible businesses to scale impact together.

Offerings on 23Latitude

• Curated Journeys: Destination-based packages that blend craft, culture, cuisine, and conservation.
• Sourcing Trails: Tours for designers, buyers, and craft brands to explore and ethically source from artisan clusters.
• Corporate Retreats: Purpose-driven offsites that combine leadership, wellness, and social impact.
• Learning Modules: Study tours and immersive experiences for students and academic institutions.

The Soul Behind the Brand: 2323Designs

23Latitude.ai is the travel arm of the nationally acclaimed social enterprise, 2323Designs.

Founded in 2018 by Sonali Pal and Himanshu Pal, 2323Designs has been at the forefront of ethical sourcing, sustainable craft development, and livelihood generation. Under the parent company Twenty 3 Stories, the enterprise champions the values of People, Planet, and Partnerships, working directly with over 42 artisan clusters across India, 90% of whom are women.

What 2323Designs Has Achieved:

• 3 National Awards for Social Impact, especially in heritage textile revival
• Featured in Fortune India (2025) as a change-maker in rural empowerment
• Delivered large-scale sustainable orders for global brands like West Elm and Jaypore
• Impacted over 170 women entrepreneurs and created market linkages through fair-trade practices
• Conducted design thinking, cataloging, digital literacy, and AI-integrated training for marginalized communities

Who Are the Founders?

• Sonali Pal is a social entrepreneur and academician, with 20+ years of experience in design, fashion, and community development. She is a national awardee and a member of the WICCI Rural Council, known for her advocacy of sustainable livelihoods.
• Himanshu Pal is a sustainability strategist and business developer, integrating technology and ethical sourcing to redefine how artisans connect with markets. His vision has helped integrate storytelling, digital tools, and inclusive practices in every vertical of the enterprise.

Why 23Latitude Is the Next Step?

With the success of 2323Designs in transforming the supply side (crafts, artisans, ethical products), 23Latitude.ai is a natural progression to build demand by inviting travelers to witness, experience, and co-create impact.

The journey from crafts to communities to culture to conscious travel is deeply interconnected. As buyers began asking about the origins, techniques, and lives behind handcrafted products, the founders realized the power of story-based tourism. Thus was born 23Latitude.ai: not just to market travel, but to change how we travel.

We bring forward:

• The stories behind every artisan
• The voices of hosts, guides, and changemakers
• The scenery that inspires heritage and ecology
• The systems that uplift communities

We invite you to experience India beyond the usual. Come for the craft, stay for the conversation, and return as a conscious advocate.

Where We’re Headed

We are not just aggregating stays. We are aggregating impact. As we grow:

• We aim to onboard 1,000+ responsible properties by 2026
• Facilitate 500+ sourcing and cultural immersion tours
• Create a responsible travel curriculum for design and business schools
• Build a nationwide map of impact tourism clusters

23Latitude.ai is built for those who want to experience the world with their eyes open, heart full, and footprint light.

Let’s Co-Create the Future of Travel

If you are a conscious traveler, a community-based entrepreneur, a sustainability enthusiast, or simply curious—welcome to our world.

Because travel should be a dialogue, not a monologue.

Because every destination has a voice.

Because real stories deserve real travelers.

23Latitude

Real Places. Real Stories. Responsible Travel.